Pitch to Black Ballad

Pitch to Black Ballad

We see Black Ballad as the ultimate modern media company. Beyond our content, we organise events, create community initiatives and work with brands and advertisers in a way that is true to us and never compromises our relationship with our audience. However, our editorial content is and will always be the heart and soul of this media company.

With that in mind, we are looking for content across text, video and audio that is original, engaging and impactful for our readers. With our platform being created for and powered by black women, we only commission those with the lived experience of being a black woman, black trans woman or black non-binary person to achieve our mission and vision and of course, we pay for all commissions as we respect and value the labour of our writers.

The ‘Do’s and ‘Don’t’s of Pitching To Black Ballad

  • We’ve been publishing original writing since 2014, so do make sure you have a read of Black Ballad to know the kinds of articles we publish and what we have covered before.
  • Do pitch fresh, innovative stories that the mainstream media would consider “niche”.
  • Do think beyond “race” and consider the multi-faceted nuances of the experience of being black
  • Do include original reporting by speaking to others who have the lived experience of being black, do include statistics and do include interviews with experts on the subject matter you are covering.
  • Do give us five working days before chasing. Don’t pitch or chase pitches on our social media channels (the editorial team do not monitor them). If you don’t hear back or have a pitch refused, please do pitch again in future. It’s never personal.
  • Don’t send fully-written articles as pitches. They will not be read or accepted under any circumstances.
  • Don’t pitch through third parties (e.g. publicists or PRs), please pitch directly. It saves everyone’s time and makes the editorial process so much smoother.
  • Don’t pitch or submit ghostwritten articles under any circumstances. If we have reason to believe that an article is being written by a third party, we will cancel the submission and will not accept any pitches in the future.

Great pitches that turned into great stories

Lauretta Ihonor

Why Some Black Entrepreneurs Prefer To Remain Invisible

Tuesday 18 September 2018 7:00 AM

Ore Abiona

The Impact Of TikTok On African Music

Tuesday 16 November 2021 11:00 AM

Ata-owaji Victor

Black Women And The Pursuit Of The "Perfect" Bottom

Tuesday 5 October 2021 7:00 AM

Christine Ochefu

What The Ethnic Supermarket Taught Me About Culture

Friday 10 May 2019 5:00 PM

Michelle Kambasha

Is Everything We've Been Told About Our Hair A Lie?

Tuesday 26 October 2021 7:00 AM

Zahrah Kazim

Black Students Still Don't Feel Safe At Cambridge

Wednesday 22 April 2020 7:00 AM

Jendella Benson

Is This The Real Reason The Price Of Your Plantain Has Gone Up?

Monday 26 August 2019 7:00 AM

Jasmine A. Samura

How Can Black People Find Tattoo Artists They Can Trust?

Monday 8 November 2021 12:00 PM

Nzinga Cotton

What I Learned Growing Up Rastafarian

Friday 5 November 2021 7:00 AM

What We Are Currently Looking For

Good luck and we look forward to hearing your ideas!

Ready To Pitch?



Book Publicists & PRs

We love books and all things literary at Black Ballad, as do our audience. We accept proofs/review copies of books by black authors for consideration, but we do not publish straight reviews. Instead we try to cover books and authors in creative ways over our social platforms and website.

We do publish features from authors (please see pitching guidelines above) and we also work with authors and publishing houses on events and promotional activities across our platforms. Please email editor@blackballad.co.uk to start a conversation.

Commercial Partnerships

Black Ballad has a track record of successful partnerships across various sectors. For more information on ways that your brand or organisation can work with Black Ballad please email advertise@blackballad.co.uk.