This article is sponsored by Best Start In Life

When I was pregnant with my first son back in 2014, I remember downloading four different pregnancy tracker apps to follow his journey from a tiny ball of cells through various different fruit-sized stages. I just wanted to make sure that I had every base covered when it came to information and advice, but my excitement soon turned to slight confusion and eventual exhaustion as I tried to keep up with the slightly differing recommendations.

After he was born, I found myself still muddling through as I butted heads with family members over their own well-meant advice and suggestions. Who knew a debate over whether newborns needed to drink water could last three days? (Answer: they don’t.) And this was before I ventured into the world of social media and started hearing from a chorus of influencers and self-identified experts.

With so much information out there, it can be hard to know where to begin and who are voices we can trust. Despite the information overload, the reality is that the basics of looking after yourself and your baby during pregnancy, and creating a solid foundation for your child right from conception are tried and tested – no matter what your algorithm might tell you. And thankfully, all of that information can be found in one reliable source.

Of course, you will – and should – talk to your midwife, health visitor or GP about any concerns. But sometimes you just need a quick answer to a question, right at your fingertips. Or how about a weekly email landing in your inbox, tailored to your stage of pregnancy and your child’s development all the way into the early years?

Whether it’s questions about pregnancy supplements or newborn milestones, to the resources that you didn’t even know you need, Best Start in Life has the knowledge that will help you be the most informed and best equipped to lay an amazing foundation for your growing family. You can find out what to expect at scans and appointments, how you can prepare for labour and birth, nutrition and advice on healthy habits, support for your mental and emotional wellbeing as well as support for partners so they can be confident and the most helpful they can be throughout pregnancy.

Whatever stage you’re at – whether you’re just finding out you’re pregnant, half-way through, or nearing your due date – Best Start in Life is here to help you feel confident, informed and supported.