It’s not news that the social media has ‘democratised’ our lives. No longer do we have to rely on ancient institutions and secret boys’ clubs to pursue our dreams; we now have a culture of communal self-help in the palm of our hands. At first, this felt like a type of Promised Land where everything I aspired to was finally within reach. I enthusiastically followed inspirational influencers and registered for the growing number of events that promised to help people – especially millennial women – to excel.

Yet, very quickly I reached saturation point. Although there are some legitimate resources out there, much of it felt like cheap attempts to increase clicks, brand awareness and ad-dollars. The advice began to sound the same, and I had shaken so many hands, eaten a lot of free cupcakes and accumulated enough goodie-bags that there was no longer any space in my wardrobe for actual clothes.