If you are someone that’s in the loop with social media and cultural trends, then you are no stranger to the life motto, ‘soft life’. For many, it goes beyond the theme of a 60-second Instagram reel or TikTok, but rather a way of life.
In a previous Black Ballad founder’s newsletter, Tobi writes about the importance of Black women receiving and embodying softness in a world that perceives them as “strong, sassy and of course, angry”. On the surface, the soft life can be perceived as a lifestyle of pleasure and luxuries. It’s become a lifestyle synonymous with maximum enjoyment and low-level stress.
I am the number one advocate of buy-yourself-nice-things-you-deserve, but in the absence of material pleasures, and in this season of recession, what does the soft life look like for the younger generation of girls and women who cannot afford a lifestyle of luxury?
As the mantra, soft life continues to ring true in our ears. Black women are becoming increasingly aware of the softness they have been (and are) denied in everyday life. There have been countless stories emerging online, including tales of young women who left loveless relationships which were fuelled by neglect and toxicity.