What if I told you that there is a way you could help to save the planet without it costing you an additional penny, and dare I say it, even make some money while doing so?
We all know how important sustainable fashion is; we also think that to be a part of the movement we need to buy from specific brands (even if they're a little bit more expensive). Shopping vintage for the planet seems commendable and having anything to do with fast fashion is verging on atrocious. This way of looking at it may be simple, but it cuts out many people who cannot shop from ‘acceptable’ brands.
Sustainability is something we've been hearing a lot about, especially in relation to clothing. ‘Sustainable fashion’ and ‘high street clothing’ aren't typically two phrases that would be put together. To some, sustainable high street clothing may seem like an oxymoron but to myself, and I'm sure a lot of others, the two are going to have to come together if we want more people to adopt new ways of shopping.
‘Sustainable fashion’ is defined by the podcast Green Dreamer as “clothing that is designed, manufactured, distributed, and used in ways that are environmentally friendly”. As an individual, the only real control we have over the process is how we choose to use our clothes, how often we wear something and how long we keep it. Buying expensive ‘sustainable’ items and discarding them when it's no longer trending isn't the solution; our shopping habits are what need to change, not our shops.