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Founder's Letter: This Is My Selfish Era - And I'm Not Sorry

It sounds strange, but more than ever, I feel like a proper adult now — constantly checking my banking apps to make sure that, like many of you, I stay afloat in this terrible economic climate. I'm trying to balance being a citizen of the world — staying aware of what's going on beyond the four walls of my home — while also holding on to my emotions and mental health.

Even the way I meet up with friends now serves as a sharp reminder. I was with some friends on Saturday, catching up while the kids played in the garden, causing the most beautiful chaos. As we chatted, I told one of them: “I’m in my selfish era.”

This idea of being intentional about selfishness began to take shape towards the end of last year.