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Founder's Letter: 11 Lessons From 11 Years Of Running Black Ballad

There are certain dates in your diary that stop you in your tracks. Your birthday can be a chance to slow down — or, if it’s a landmark one, it might make you want to speed up. Anniversaries and specific days have a way of forcing you to look back, just so you can see how far you’ve come.

And as you’ve probably guessed from the title, it’s that time again — Black Ballad’s birthday (and yes, we’ve got a surprise coming for you lucky members soon 👀). I’ve found myself feeling especially reflective.

I’ve been thinking about 24-year-old Tobi — so bold, so naive — who started Black Ballad. She’s now 35, more confident, but more introverted, and she’s lived. So, this year, I wanted to do something different with this newsletter. I want to share 11 lessons I’ve learned in 11 years…