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BlackOwned MCR Is Showing Up For The North's Black Beauty Community – Here's The Woman Behind It

If you’re a black woman who has grown up or lived in the North of England at some point, then you’ll probably be no stranger to the struggle of searching for a black hairstylist. Whether you’re asking a fellow black girl on the street who did her braids or scouring Google for the smallest mention of Afro-Caribbean hair – when you eventually do find one, you hold on to them tight. 

But in a day and age where extensive lists of black-owned businesses for places like London are so readily available, it can be frustrating that Northern cities rarely get the same treatment, especially when it comes to the hair and beauty services that we frequently rely on. But luckily for us northerners, Efia Mainoo is determined to make sure that this is no longer the case.