On Tuesday 2nd June, large corporations, brands and organisations across the globe were encouraged to take part in #BlackOutTuesday. On this day social media feeds everywhere were engulfed with black squares.
The idea was for everyone to stop posting online and post a black square which indicated that they were using the time usually dedicated to social media to educate themselves on the Black Lives Matter movement.
Many popular international brands such as Superdrug, WeWork and Spotify took part in showing their solidarity with the movement after the murder of George Floyd, and for the last few weeks news outlets have been concerned with what huge brands and organisations are doing in response to everything that is going on.
From large international companies such as Amazon donating $10 million to organisations that support Black Americans, to the BBC’s commitment to increasing diversity on TV – the focus all seems to be on big brands’ responses.