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Why Nubian Skin Is Going From Nude Lingerie For Black Women, To Nude Shoes

The first time I interviewed Ade Hassan was in 2014. We sat in a London cafe for about two hours, as she passionately told me about the journey she had been on to create Nubian Skin. The brand’s first campaign had sent the internet into a frenzy, with celebrities such as Kerry Washington using her Twitter and Instagram accounts to praise Ade’s vision. Even mainstream publications such as Cosmopolitan, Huffington Post and Buzzfeed fawned over the collection.

Fast forward nearly three years later, Ade admits that while she can’t believe the success of her business, she's still of the opinion that there is much more to accomplish.

“When I think back to when we first spoke in the Paul cafe in Piccadilly, I am just astounded.

“If you had told me that Beyonce was going to wear the underwear for the Formation tour, I would have said shut up!