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VAMP On Five Years In The Making: “This Is For The Culture, This Isn’t Just For Us”

VAMP is a force to be reckoned with. In just five years, the digital talent and PR agency has helped to elevate the standing and reach of black press and influencers alike, working on the PR for huge films and TV shows such as The Batman, Catfish UK, Black Panther, Tenet and Girls Trip.

In fact, Girls Trip was their first project, where the team hosted an exclusive influencer screening and press interviews with the cast - ensuring black women were at the forefront of coverage.

Behind VAMP are its three founders, Christina Okorocha, Head of Strategy, Ruby Aryiku, Head of PR and Rumbi Mupindu, Head of Talent - three friends who met at Coventry University. They then left their jobs to start VAMP, with no investment, yet determined to fill a massive gap in the market for black women in the entertainment and influencer industries.